Code3
In Blog #6 we will see how AI can help create or boost ideas when it comes to writing and creating images. For this blog, I have used Chatgpt and Leonardo.ai to create ideas, write, and make a photo. I will walk you through what I used to prompt the AI and what it was able to come up with.
Customer Persona
- Information needed
- I am using Chatgpt to create a customer persona. The prompt I used first was “I want to create a customer persona. What information do you need to create it?”
- I prompted Chatgpt with “Using the following information try to infer all the information you need to create a customer persona, then also list the information you think is still needed.” – I was able to collect competitor information such as other marketing agencies near Rapid City include: Code3 and The Homeslice Group. Both specialize in slightly different services.”
- Result:
- Non-providable information:
- I prompted Chatgpt with “Regarding the following items, we don’t have detailed information. Based on all the general information available to you, guess what they might be like Specific Job titles – who within the customer’s company would be looking for marketing services. Industry focus – variety, almost any business. Specific Customer Goals – what are the generalized Goals most clients may have for Code3 to help achieve.” This was to create a more specific persona.
- Result:
- Generating customer persona
- I then prompted Chatgpt with “Now, you seem to have all the information to create a customer persona. Using the information in our conversation, create a customer persona.” This is to create a customer persona based on all of the previous information created.
Search engine optimization (SEO)
- Keyword research
- I prompted Chatgpt with “Make a list of the top 5 keywords people use to find information about Code3 on Google. Separated by a comma”
- Result:
Content creation
- Blog post idea.
- For this one I prompted AI with “Write 10 blog post ideas about Code3 that the customer persona created earlier is searching for”
- Result:
- Writing a blog post.
- This one I prompted with “I want you to act as a blogger with expertise at Code3. You are writing a blog post for “How to Set Realistic Advertising Goals for Your Business”. This post should be helpful for people learning about Code3.
There should be a call to action at the end of each section. The length of the blog post will be 500 words. The tone will be informal.
You should write as an individual blogger with a personal approach so do not use plural first-person to refer to yourself. Eg. “our”, or “we”. Only use singular first-person. Do not use passive voice.”
- Result:
Social media post
- I prompted Chatgpt with “Create a LinkedIn post regarding “How to Set Realistic Advertising Goals for Your Business“ for this customer persona.”
- Result:
Image creation
- Prompt “I am going to draw a picture regarding the text below using an AI image generator. Write a proper prompt – Code3 constantly strives to develop new products and works hard to provide the best value to its customers. Additionally, it always does its utmost to serve the community.”
- I imputed this prompt into Leonardo.AI. “Create an illustration that embodies the essence of a dynamic marketing agency named ‘Midwest Marketing.’ Depict a diverse team of professionals brainstorming and collaborating on innovative product ideas in a bright, modern office space. Include elements that symbolize community service, such as hands coming together, local landmarks, or community projects. Emphasize themes of creativity, teamwork, and a commitment to providing value, with a warm, inviting color palette to convey a sense of dedication and positivity.“
- Result:
This Assignment was a way of learning how AI can help to create ideas within the marketing process, between customer personas and imagery it can be a helpful tool.