Company #1 – Midwest Marketing
- Demographic Information
- Age: 25-45
- Location: Midwest
- Education Level: College and above – most likely
- Occupation: Business Owner/ Organization/ Company
- Household Size: more than 2 – organization/ company
- Psychographic Information
- Interests & Hobbies: creating, more
- Values & Beliefs: career – growth in marketing engagment
- Lifestyle: work-life balance but cares deeply
- Personality Traits: trusting, communicative, more
- Motivations: social standing, success, growth, higher engagements
- Challenges & Pain Points: increase consumer engagement with their products or services
- Behavioral Information
- Buying Behavior: profit over spending #s
- Product/Service Usage: Communicate their needs and implement the advice and advertisement options provided to them.
- Online Behavior: High consumer engagement, Instagram & LinkedIn. They research through information systems and research options in both primary and secondary data.
- Customer Journey: The steps include finding the company, going through portfolios, meeting with marketing professionals going over options and pricing, and then deciding whether it’s a good fit for the company.
- Goals and Objectives
- Short-Term Goals: develop advertising goals and find a way to implement them.
- Long-Term Goals: increase consumer engagement and increase profits.
- How Your Product/Service Helps: The company can offer specific plans, outlines, and physical designs for the customer. This helps to apply them without needing a larger team to come up with them themselves.
- Objections and Concerns
- Potential Barriers: pricing, not aligning on goals and problems or with solutions to fix them.
- Common Questions: Do our goals align? Do you fit in my budget, and can you offer what I need within my budget?
- Influence Factors
- Influencers: Their own customer’s needs and wants and their professional goals.
- Media Consumption: as a company, they consume trends on digital social media platforms to keep up with potential trends and more.
- Quotes & Real-Life Examples
- Customer Quotes:
- “Midwest Marketing is the premier ad agency in the Black Hills! Since the Rapid City Rush started working with Midwest, Megan and Dawn have taken the Rush to new heights, culminating with back-to-back ECHL Marketing Team of the Year Awards!” – Rapid City Rush
- “I cannot say enough good things about Midwest marketing. They are by far the best. Dawn, Megan, and the team are experts and provide a vast knowledge of your marketing needs. Insightful, responsive, upbeat, patient, professional, and many more.” – Praire Wind Casino
- Case Studies: They have more on their page.
- “A local university partnered with Midwest Marketing on a digital campaign targeted to get students from other universities to transfer the upcoming semester. The digital campaign drove the clicks to only one page, a specific landing page, that was only accessible by clicking the ads. The campaign ran for six weeks and generated the following results. – 287 clicks, 0.09% click rate. 812 clicks from search engines, a 7.3% click rate, over 3 times the average.”
Resource – https://www.midwestmarketingllc.com/ 
Persona – This “persona” is based around a companies data as Midwest Marketing offers their services to mostly Business of some kind.
Leah from The L-Shack Venue
- Age: 34
- Occupation: owns The L-Shack Venue.
- Goals: Increase customer engagement with their social medias. And to develop an advertising campaign to promote their products at a higher level.
- Challenges: She is likes to take her clients opinions and apply every opinion she is given to her marketing/advertising plans.
- Personality: She is kind, relatable, and enjoys seeing her clients happy. She would like to see her business grow a larger budget by selling higher priced services.