Company #2: Code3
- Demographic Information
- Age: 25-45
- Location: Eastern, South Dakota. South Dakota/ western Minnesota.
- Education Level: College or higher
- Occupation: Business ( food, retail, home & entertainment, health & beauty, Lead Generation, Emerging Startups)
- Household Size: 2 or more
- Psychographic Information
- Interests & Hobbies: creating, more
- Values & Beliefs: career – growth in marketing engagment, advertising
- Lifestyle: work-life balance but cares deeply, shares their life/company updates online
- Personality Traits: trusting, communicative, more
- Motivations: social standing, success, growth, higher engagements
- Challenges & Pain Points: increase consumer engagement with their products or services
- Behavioral Information
- Buying Behavior: profit over spending #s
- Product/Service Usage: Communicate their needs and implement the advice and advertisement options provided to them.
- Online Behavior: High consumer engagement, Instagram & LinkedIn. They research through information systems and research options in both primary and secondary data.
- Customer Journey: The steps include finding the company, going through portfolios, meeting with marketing professionals going over options and pricing, and then deciding whether it’s a good fit for the company.
- Goals and Objectives
- Short-Term Goals: develop advertising goals and find a way to implement them.
- Long-Term Goals: increase consumer engagement and increase profits.
- How Your Product/Service Helps: The company can offer specific plans, outlines, and physical designs for the customer. This helps to apply them without needing a larger team to come up with them themselves.
- Objections and Concerns
- Potential Barriers: pricing, not aligning on goals and problems or with solutions to fix them.
- Common Questions: Do our goals align? Do you fit in my budget, and can you offer what I need within my budget?
- Influence Factors
- Influencers: Their own customer’s needs and wants and their professional goals.
- Media Consumption: as a company, they consume trends on digital social media platforms to keep up with potential trends and more. This customer mos likely uses tiktok as well considering the high amounts of social presence this company helps with.
- Quotes & Real-Life Examples
- Customer Quotes: They didn’t provide quotes but did have links to where they are talked about in blogs, online papers and magazines, and more.
- Case Studies: Second Nature – “leveraging social success to drive brand growth on Amazon” – many examples with both challenges and solutions.
Resource – https://code3.com/ 
Persona:
- Name: Johnny from Mainframe Photography
- Age: 28
- Occupation: Photographer and Owner of Mainframe Photography
- Goals: He wants to heighten his social media presence and build a better website.
- Challenges: Johnny struggles to post his pictures as soon as he is able to and has an inconstant engagement with clients.
- Personality: Johnny is a funny, smart, and enjoys capturing genuine moments with his cameras.