In this post, I will be presenting my findings from two companies’ “keyword” searches through 3 separate methods. I will break down my findings for Midwest Marketing:
Method 1 – I have used HOTHTOOLS to find what words show when searching the link to the website. The word I chose was “midwest merchandising services” as the # of searches was relatively low compared to the other words and the volume was higher than others. Then I searched this word in a free keyword generator and gathered these three keywords: midwest merchandising services reviews, and midwest merchandising services.
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Method 2 – In this method, I will be searching for trendy keywords using the free keyword generator from Method 1 and Google Trends. I struggled to find any good results so I tried two keyword searches. I first entered “midwest merchandising services reviews” as the keyword in Google Trends and there were no results. Then I entered “Midwest Marketing” as my keyword in Google Trends and the results showed the main topics related were, “ Digital marketing and succeeding”. I then took “Digital marketing” from Google Trends and entered it into the free keyword search to find that “digital marketing salary and digital marketing company” were the top words to use for content.
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Method 3 – In this method, I started with Google Ads where they showed me the main keyword is “company marketing strategy example”. Then putting that into the free keyword generator shows you one word to use, “company marketing strategy.” This keyword is a great opportunity to write content about to increase how many people can find your company.
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